a
Niche Dairy Demands

Last year, the Canadian Food Inspection Agency said they’d be reviewing the Canadian definition of “vodka,” which – initially required it be made from grain or potatoes. That change happened last week.

This may provide a good opportunity for Candian Dairy to get out from behind declining milk sales. Omid McDonald’s milk-based alcoholic beverage “Vodkow” has been in the works since November, but made it on LCBO shelves a few weeks ago.

Milk-based vodka looks like any normal vodka, but is made from milk permeate – the stuff leftover after fats and proteins are removed for products like butter and cheese. Most companies throw it away.

It’s also lactose free.

Brands like Black Cow and Bertha’s Revenge have been around for a while, but Vodkow is the first Canadian brand to hit the market. As consumer concerns for dietary restrictions and sustainable living continue to grow, exploring opportunities such as this niche market could really benefit Canadian Dairy.

Sources:

https://www.cbc.ca/radio/asithappens/as-it-happens-friday-edition-1.4852183/moo-ve-over-smirnoff-this-ontario-distillery-is-making-vodka-out-of-cow-s-milk-1.4852755

5 Bottles You Didn’t Know Had Milk in Them

Related Content

Millennials are Changing the Way We Consume

Millennials are Changing the Way We Consume

In North America, plant-based diets continue to climb as animal products lose popularity – but this doesn’t mean the end of dairy: instead, it demands a shift in the way we approach consumers. Over 65% of North American consumers are looking for what can be called...

Tips & Insights

Want to stay in the loop for industry updates and DairyCentral content? 

Sign up to receive free updates and tips.