Danone Canada launches a new plant-based product that claims to mimic the texture and flavour profiles of real milk so well, customers won’t be able to tell the difference. Nextmilk™ comes out as a non-dairy milk alternative for those who may have been hesitant to try plant-based due to taste preferences.
“Over the past three decades, Danone Canada’s Silk brand has pioneered a plant-based revolution through its broad range of delicious and innovative consumer offerings,” Jeremy Oxley, Senior Vice President of Marketing at Danone Canada, says. “However, despite all the extraordinary momentum in the category, 60 per cent of Canadians are reluctant to try plant-based beverages as they feel the taste differs too much from the products they’re used to. With Silk Nextmilk™, we’ve been able to develop a product – made of a high-quality blend of plants – that delivers on the key taste and texture attributes of dairy milk that consumers know and love.”
Danone is in a unique and unrivaled position to research and react to consumers’ changing requirements and tastes, with a diverse range of consumer goods in both the dairy and plant-based product categories. During the development of Silk Nextmilk™, the business enlisted the help of dairy experts to study the traditional dairy drinking experience and create a uniquely tailored product that satisfied dairy enthusiasts’ taste expectations. This entailed analyzing milk’s molecular makeup and iconic sensory experience in order to create a plant-based product with a flavour profile and texture that is similar to dairy.
“Silk Nextmilk™ is the result of two years of relentless and unwavering innovation, testing and creative application from Danone’s Research and Innovation team which has unparalleled expertise in both dairy and plant-based beverages,” says Pierre Morin, Vice President of Research and Innovation at Danone Canada. “During the recipe development process, we thoroughly studied the beloved dairy taste attributes and engaged in robust testing, trying out hundreds of high-quality plant-based ingredient pairings to best recreate the taste of dairy. What we have been able to achieve is a versatile product that most closely mimics the taste of dairy milk so that whether consumers want to enjoy it in their coffee, with their cereal, or in recipes, plant-curious dairy lovers can easily add it to their shopping list.”
Some of the benefits include:
- Good source of calcium
- Source of vitamin A, vitamin D and zinc
- Excellent source of vitamin B12 and riboflavin
- Source of fibre
- 3 g of sugar and 80 calories per 250 mL
- Free of dairy, lactose, gluten, carrageenan
- Verified by the Non-GMO Project’s product verification program
- No artificial colours or flavours
NextMilk™ is now available in major retailers across Canada.
About Silk
WE’RE PLANT-POWERED AND PROUD OF IT.
Rock the plant-based moustache. We make every single Silk product dairy-free and tastebud-approved. Each of our bases are unique and full of flavour. Not only are our plant-based products good for you, they’re also just plain goooood.
To find out more about Silk Nextmilk™, visit SilkCanada.ca and follow @silk_canada on Instagram and @SilkCanada on Facebook.
About Danone Canada
Danone Canada is a business unit of Danone and operates from head offices in Toronto, Ontario and Boucherville, Quebec. Danone Canada is the country’s largest consumer-facing Certified B Corporation®, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to bring Canadians healthful dairy, plant-based products and beverages, coffee creamers, and create economic and social value. Its portfolio of brands includes Activia®, Silk® plant-based foods and beverages, Oikos®, Danone®, So Delicious® Dairy Free, StokTM, DanActive, International Delight ® and more.
For more information about Danone Canada, visit www.danone.ca, Facebook (@danonecanada), Twitter (@DanoneCanada) or LinkedIn.
