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CSR from the food & beverage industry during COVID-19

The spread of COVID-19 has disrupted lives, livelihoods, communities and businesses worldwide.  There are no rulebooks or guidelines for how to act during a pandemic which means entrepreneurs, companies, governments, and communities are having to cautiously navigate and adapt to a “new normal”. During this tumultuous time, local and global businesses are facing twin anxieties; how the economy will be affected and what can they do to ensure the health and safety of their employees and others in their communities. 

As COVID-19 sweeps across the world the debate surrounding corporate social responsibility has rekindled. Corporate Social Responsibility (CSR) is now a metric of how well a brand interacts with communities both globally and locally. From local businesses to large scale brands, contributing to society has become just as important as meeting their financial goals. COVID-19 continues to test the limits of both the public and private sectors but it has been heartening to see individuals, communities, and companies come together in order to provide relief. 

Businesses across the globe have been making a quick shift for the good of their workers, customers and society. Here’s a look at a few ongoing efforts from some of our affiliates, supporting communities around the world. 

Starbucks

While stores across Canada continue to support communities at local levels, their desire to help spans internationally. The Starbucks Foundation recently announced that it will be donating around $3 million to assist community response efforts globally. Their donations are to help support front-line health care workers and vulnerable Canadians, which includes the elderly and homeless.

Coca-Cola 

The Coca-Cola Foundation, an arm of The Coca-Cola Company has also been working on providing relief to first responders and residents and various communities. The Coca-Cola Foundation has also been providing support to the Red Cross to help curb the spread of COVID-19. The significance of this partnership is huge as it will help support local communities worldwide.

The Hershey Company

The Hershey Company has committed both money and resources to support COVID-19 response efforts around the world. The company has leveraged its internal engineering capabilities and is dedicated to the production of face masks in response to tackling the ongoing coronavirus pandemic. Converting operations to provide assistance in the battle against COVID-19 is the latest step in the company’s ongoing efforts to support communities. 

Numerous companies from the food and beverage industry have donated millions of dollars to causes related to COVID-19 relief. Many have also put their systems and capabilities to help produce products that will assist in the fight against COVID-19. The global pandemic has forced many to think about the ways in which they can leverage their corporate resources to help the greater community. 

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